Utility app
Castrol Oil Selector
Challenge
Choosing the right oil for your vehicle is never as easy as it would appear. Castrol wanted to increase sales of its top-line motor oils by using their technician’s knowledge. We proposed an application that shared the technician’s insights to help customers learn more while selecting the oil in their vehicle.
Details
Use
Show customers the different types of oils available to match cars and customer’s needs. Oils included Castro and other oils brands available at the service center. Consumers had the opportunity to learn how oil can improve their car’s performance through a simple iPad survey app and select the best for their needs.
Features
- Interactive survey
- Database integration
- Oil selection
- Oil characteristics available
Results
Castrol oil saw a significant increase in revenue and customer satisfaction in service centers using the app compared to the ones not using the application.