Brochure App
GE Mobile X-Ray
Challenge
Mobile X-Ray System is one of the products GE was looking to showcase at the Radiography Society of North America Meeting. I was commissioned to concept, wireframe, design and produce an iPad & web application that assisted sales reps to engage customers.
Interactive content
Taping and revealing content helps to show product details more interactively; this allows sales representatives to keep potential customers more engaged while explaining more information about the equipment.
The app provides technical specifications and allows reps to share them via e-mail with customers.
Customers can select different types of equipment they are interested in and compare features between models.
Details
Use
This application shows the Mobile X-Ray System’s value in the everyday workflow for health centers. With subtle interactivity, this application allows the sales rep to go through the pages in a nice flow, enabling the customers to discover system features on their own.
Features
– Model feature comparison
– Tap to reveal special features
– Share tech specs
– Image & media galleries
Results
To date, this application continues to be a sales tool distributed in GE’s enterprise library. Reps embraced the tool as a way to interact closely with prospective clients. The app has become a practical, interactive tool that compliments and, many times, replaces printed materials. This application has increased engagement during face to face sales and trade shows, allowing sales reps to interact and share information with customers in a more practical way.